PR CAMPAIGNS

Our PR campaigns are designed to elevate your brand, amplify your message, and build lasting connections with your audience. Whether you're launching a new product, hosting an event, or looking to strengthen your reputation, we’ve got you covered.

HOW IT WORKS

  • Understanding Your Goals
  • Building a Media Strategy
  • Crafting and Creating Content
  • City Takeover Execution
  • Measuring and Reporting Success

Understanding Your Goals

Every successful PR campaign begins with a clear understanding of your objectives. We take the time to explore your unique goals, including:

  • The story you want to share with the world.
  • Your target audience and the platforms they use.
  • Whether you aim to launch a product, increase brand awareness, or manage your reputation.

This helps us craft a tailored strategy that aligns with your vision, whether you're a Salisbury-based start-up or an established brand looking for maximum exposure.

Building a Media Strategy

We create a comprehensive media strategy to ensure your story reaches the right audience, using:

  • Traditional Media: Collaborating with local newspapers, magazines, and radio to build trust and connect with the Salisbury community.
  • Online Coverage: Securing features on high-traffic blogs, online publications, and websites to enhance visibility and SEO.
  • Social Media PR: Leveraging platforms like Instagram, Facebook, and TikTok to engage directly with your audience.
  • Video and Photography: Creating professional visuals that communicate your brand’s story powerfully.

Our strategy ensures your message is consistent and impactful across all channels.

Crafting and Creating Content

Content creation is the backbone of any PR campaign. We handle all aspects of this process, including:

  • Press Releases: Well-crafted, tailored press releases designed to grab journalists' attention.
  • Photography: Stunning images that showcase your brand, from product shots to event coverage.
  • Video Production: High-quality promotional videos that drive engagement and resonate with your audience.
  • Social Media Content: Posts, captions, and campaigns designed to captivate and inspire action.
  • Blog Articles: SEO-optimised blogs that drive traffic to your website and establish authority in your field.

Every piece of content we create is carefully aligned with your campaign goals for maximum impact.

City Takeover Execution

This is where your campaign comes to life. We execute with precision, managing every detail to ensure success:

  • Event Management: Hosting unforgettable launch events, pop-ups, or promotional activities to grab attention.
  • Strategic Partnerships: Collaborating with local influencers, businesses, and organisations to amplify your reach.
  • Advertising Integration: Combining digital advertising (Google Ads, Facebook Ads) with traditional advertising methods.
  • On-the-Ground Presence: Ensuring your campaign has visible impact, from the streets of Salisbury to wider-reaching channels.

Our city takeover approach ensures your brand dominates every touchpoint, leaving a lasting impression.

Measuring and Reporting Success

We track and measure the performance of your PR campaign to provide clear, actionable insights, including:

  • Media Impressions: How many people were exposed to your story across various platforms.
  • Engagement Metrics: Likes, shares, comments, and interactions with your content.
  • Website Traffic: Monitoring increases in visitors and leads generated through your campaign.
  • Return on Investment: A detailed breakdown of campaign costs versus the results achieved.

This data allows us to refine your PR strategy for ongoing improvement and continued success.

“A city takeover campaign is an effective and lasting way to boost your brand in your location. We help you from start to finish with all aspects of marketing your campaign, from video and content writing to social media and paid ads. ”
— Dan Willock - NBS Marketing

WHY CHOOSE NBS MARKETING

Local
Expertise

Deep knowledge of Salisbury and South West business community and media landscape.

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Personalised
Service

Bespoke PR strategies tailored to your goals, with a range of services at your fingertips.

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Proven
Results

Campaigns that have delivered press coverage, public engagement, and positive ROI.

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Let’s Get Started

Ready to start getting noticed?
Book your free consultation today, and let’s map out a plan to attract, nurture, and convert your ideal customers.

Our Commitment to You

We are driven by results. Everything we do is measurable, this helps us prove our value and show you what the impact of our work has had.