GOOGLE RANKINGS & SEO

Think of SEO as the secret recipe that gets your website to the top of Google. By using the right keywords and phrases, we help customers find you instead of your competitors. Higher rankings mean more clicks, more customers, and more business. Let’s get you ahead of the pack, because nobody clicks on page two!

HOW IT WORKS

Google Rankings and SEO
  • Research
  • Your Target Customer
  • Keywords & Phrases
  • Implementation

Research

Before we dive into optimising your website, we start with thorough research. This involves:

  • Competitor Analysis: Understanding what your competitors are doing right (and wrong) to uncover opportunities for you.
  • Keyword Research: We use powerful tools to identify what your potential customers are searching for, including the exact phrases they type into Google.
  • Market Trends: Staying updated on industry trends ensures your SEO strategy evolves with changing search behaviour.

This foundation ensures your SEO campaign is built on insights, not guesswork, giving you the best chance to outrank your competitors.

Your Target Customer

It’s not just about getting traffic—it’s about getting the right traffic. Here’s how we align SEO with your ideal customer:

  • Audience Profiling: We work with you to understand your target audience’s needs, preferences, and pain points.
  • Search Intent: Identifying whether customers are searching for information, a specific service, or ready to buy—and targeting accordingly.
  • Local Relevance: For businesses like a mobile hairdresser in Salisbury, we ensure you're ranking for relevant local terms like "mobile hairdresser Salisbury" rather than unrelated searches like "hair salon Salisbury."

This ensures your website attracts people who are genuinely interested in your products or services, not just anyone browsing the web.

Keywords & Phrases

Once we know your audience and competition, we craft a list of strategic keywords and phrases to boost your rankings. This involves:

  • Keyword Prioritisation: We rank keywords based on search volume, competition, and relevance to your business goals.
  • Long-Tail Keywords: Focusing on more specific phrases like "best mobile hairdresser near me" to attract high-intent visitors.
  • Content Alignment: Matching keywords to your website content, ensuring every page has a purpose and drives traffic.

These keywords serve as the blueprint for your SEO strategy, guiding all optimisations and content creation efforts.

Implementation

With the research and strategy in place, we roll up our sleeves and get to work. Here’s what we do:

  • Website Optimisation: Updating your website’s structure, meta tags, and on-page content to reflect your SEO strategy.
  • Google Profile Management: Optimising your Google Business Profile to boost local visibility.
  • Content Creation: Writing blog posts, service pages, and other content that incorporate your target keywords naturally.
  • Ongoing Adjustments: SEO isn’t a one-and-done effort. Over 6 months, we monitor rankings, adjust strategies, and make improvements as needed.

Depending on your industry and competitors, climbing to the top can take time, but our structured approach ensures consistent progress and measurable results. We also use other techniques such as google review campaigns, collaboration between other independing local businesses and everything else that will get your results!

Our clients see a huge increase in website traffic over the years, in this example - we took their website from 10,000 views to over 50,000 in the space of 3 years.

Measuring success from SEO

Being top of Google would be a clear winner for success, but the measurable are more important than that. We look at increase in web traffic and conversions, alongside your position on the search engine.

This makes sure you see actual results from SEO work, rather than just improvements on specific keywords or phrases. We optimise the landing pages people are visiting to get the best results for turning them into a new customer.

WHY CHOOSE NBS MARKETING

Long-Term Focused

We design SEO structures that grow steadily over time, ensuring sustained results for your business.

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Proven Results

Every client we work with has experienced increased website traffic and improved search rankings.

See Results

No Long-Term
Contracts

We give you the tools to continue your SEO independently or let us handle it—no strings attached.

Get Started

Let’s Get Started

Ready to get yourself on page 1 of Google?
Book your free consultation today, and let’s map out a plan to attract, nurture, and convert your ideal customers.

Our Commitment to You

We will work alongside you to get the results you need, with the main focus on bringing in new clients and increased website traffic. We measure all results thoroughly and report back everything you need to know in a simple way. You’ll never be left in the dark on what we’re doing in the background.