Case Study: Highest Score Arcade – The Full Marketing Experience by NBS
About Highest Score Arcade
Highest Score Arcade is a vibrant new addition to Salisbury's entertainment scene, offering a retro-inspired arcade experience for families, friends, and gaming enthusiasts. As a start-up, the business needed a comprehensive marketing approach to establish its presence in a competitive market and attract customers from day one.
The Problem
Launching a business in today’s competitive environment requires more than just a great concept—it demands a well-rounded and strategic marketing plan. Highest Score Arcade needed help establishing a cohesive brand presence, creating engaging content, and promoting their services both online and offline. They required a hands-on marketing partner who could manage various aspects effectively while working within their budget.
NBS Marketing's Full Marketing Experience
On a flexible 1-2 day per month marketing retainer, NBS Marketing provided the full marketing experience to Highest Score Arcade, covering every angle to ensure a strong launch and sustained growth. Our tailored solution included:
Social Media Management: We created and scheduled dynamic posts, from event promotions to behind-the-scenes glimpses, to build an active and engaged online community.
Video Content Creation: Eye-catching promotional videos showcased the arcade’s retro charm and unique offerings, driving excitement and visibility across social media platforms.
Website Design & Management: We developed a stunning and functional website with user-friendly features like an events calendar and booking options to enhance the customer experience.
Content Writing: Captivating content for blogs, event announcements, and promotions helped connect with the arcade’s target audience.
Marketing Strategy: A detailed roadmap ensured all marketing efforts were aligned, from launch day campaigns to ongoing promotional strategies.
Leaflet Design, Print & Delivery: To complement the digital strategy, we created and distributed visually appealing leaflets across Salisbury, driving local awareness and footfall.
The Result
Thanks to NBS Marketing’s holistic approach, Highest Score Arcade successfully launched and quickly became a standout destination in Salisbury.
The arcade’s owner, James, shared:
"Been working with NBS on a few projects over the last few years. I chose them after rave reviews by other local businesses and meeting them personally before embarking on the first project. They're local, which was one of the key selling points for me, as I needed someone who could meet with me face-to-face, not a random at the end of a phone line. Every step of the way, they delivered what I asked for, sometimes going far above what was available technically or could be done on my budget but finding a workaround nonetheless and delivering websites that are stunning and functional."
This partnership highlights NBS Marketing’s ability to deliver the complete marketing package, blending creativity, strategy, and technical expertise. By combining digital and print strategies, NBS Marketing helped Highest Score Arcade attract new visitors, grow their audience, and solidify their position as a go-to entertainment destination in Salisbury.